The 2026 SaMoTer Exhibition kicked off in Verona, Italy. Gathering global industry leaders, the influential European expo serves as a key platform for innovation exchange and international cooperation. XCMG displayed 23 machines at the event, showcasing its robust strength in intelligent and eco-friendly construction machinery with customized products, cutting-edge new energy technologies and mature local services.
Customized Machinery for European Conditions
With long-term local insights, XCMG has tailored equipment to fit Europe’s narrow-space and high-intensity construction scenarios. Its exhibited lineup covers earthmoving, lifting and road machinery with high durability and electrification advantages.
The customized XCR50_E rough-terrain crane ensures flexible operation in confined sites. The Italy-certified XC7-SV12 skid-steer loader suits diverse municipal works with low operational costs. The XE220EN excavator features intelligent control and reduced maintenance costs for efficient operation. Making its local debut, the XM2005K milling machine adapts to heavy-duty road and airport projects.
Moreover, the 500㎡ outdoor demonstration area drew wide attention. The XC975EV electric loader, equipped with a three-motor system and large-capacity battery, delivered outstanding heavy-load performance and won high client praise.
Channel Collaboration for Win-Win Growth
XCMG held in-depth talks with local dealers and clients to advance market expansion, channel optimization and service upgrading, securing multiple cooperation deals. The company is accelerating service network deployment to build an efficient full-lifecycle service system and expand regional brand influence.
Localized Strategy Drives Long-term Development
Adhering to the principle of In Europe, For Europe, XCMG founded its Italian subsidiary in May 2025. As a Southern European regional hub, it undertakes channel development and full-cycle service support. Supported by local teams and service outlets, XCMG has built a complete industrial chain to enhance market response and service quality.
Moving from single equipment supply to integrated ecological cooperation, XCMG keeps optimizing localized solutions to meet European market demands and further advance its global development strategy.
